How a national day becomes a national day


Grace Anderson

Lambert student Grace Anderson posts a photo of a Lambert Dance Company performance in honor of National Dance Day.

The growth of social media has caused many new occurrences, such as increased communication. This communication can lead to the various absurd holidays we see posted on social media platforms such as Instagram and Twitter.

Holidays such as National Dance Day and National Coffee Day pop up on people’s feeds when, in fact, there are only 10 official national holidays and 44 government-sanctioned observances. What makes these other holidays “national holidays” is nothing more than the fact that people celebrate them.

“In a lot of instances, social media will dictate how important a…. holiday becomes.It’s kind of crazy to think, but the popularity of a…. holiday on social media is really a driver of whether or not it ends up on mainstream news,” says Sorensen Isaac Sorensen, of public relations company, Kohnstamm Communications.

The National Day Calendar also contributes to these occasionally ridiculous holidays. Anyone can register a holiday, as long as it follows the rules and regulations of the company. If the holiday is registered, a media alert is sent out, thus contributing to a long list of national days.

Though few holidays are actually official, the use of social media remains a great contributor in defining these so-called “National Days.”