Atlanta Van Gogh Exposition

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Roman Boldyrev

“Opening of Immersive Van Gogh Exhibit – 14” by Roman Boldyrev is licensed under CC BY-NC-SA 2.0

Starting May 19th in Atlanta’s Pullman Yards, an immersive experience bringing Van Gogh’s historic works will begin its long trail of exhibits in North America and travel throughout the world with more big stops at places like Brussels, Antwerp, New York, and quite a few more.

The idea behind the production of this new way of experiencing historical artwork was facilitated through Exhibition Hub, a company that does one thing.

 “We create, promote and distribute exhibitions across the world,” a spokesperson from Exhibition Hub said.

This project came about with the effects of the pandemic. Because of this, outings like museums and art galleries have all but disappeared. Another company working together with Exhibition Hub is Fever, a company with similar goals to the ones that Exhibition Hub expresses. With the resources and experiences of these two companies and the product of this new age exposition they are producing, it seems like it is going to be a massive success.

The exhibition is utilizing new cutting-edge technology to allow consumers to experience Van Gogh’s art in a completely different way. 

The gallery is set with “20,000 square foot light and sound spectacular featuring two-story projections of the artist’s most compelling works,” according to the exposition’s online site.

In essence, a massive room with 360-degree visibility of the artist’s works and the story behind the work. On top of the massive new age displays of many famous works from Van Gogh, and other historic artists in the future, the use of virtual reality immersion will also play a role in the consumption of this new style of art. 

“Opening of Immersive Van Gogh Exhibit – 16” by Roman Boldyrev is licensed under CC BY-NC-SA 2.0
(Roman Boldyrev)

In addition to their new styles of communicating art to consumers, they also are facilitating this event in spite of COVID-19 and the restrictions that the pandemic has called for. The event is required to have adequate social distancing, as well as requiring masks from all customers otherwise they are not allowed entry. 

This event is most definitely the start of a new age consumption of art that consumers can now be offered. It is going to be a moment that every art enthusiast will likely remember for the next century, and it’s happening right here in Atlanta!